Values

We are committed to our values which are about long-term stable relationships, honesty, working hard and achievement.
We believe there are a number of key characteristics that can give modern family businesses like ours an edge in competitive markets. These include favouring enduring relationships over short-term gain and investing in the long term.
Family businesses are also able to build a coherent community of committed stakeholders by communicating and ‘living’ their values.
As a private business with a firm commitment to remaining an independent family-owned company, these are precisely the qualities that define our enduring partnerships with our retailers, suppliers and our people.

As a company we have the desire and ability to develop and incorporate ways to improve ourselves.
We strive to be the best — we are restless, always learning and always improving. We constantly set high standards and then try hard to exceed them. We deliver, win where we compete and celebrate our success.
We believe that honesty, impartiality and integrity in our dealings with others are pre-requisites for success and long standing relationships.
As we grow as a company it has become more and more important to explicitly define the core values which we use to develop our brand and our business strategies.

These are the core values we live by:
• Deliver WOW through service
• Embrace and drive change
• Pursue growth and learning
• Be passionate and determined
• Be humble
• Conduct our business with integrity
• Strive for excellence in all we do
• Embrace continuous improvement
• Display reliability and consistency by delivering what we promise, when we promise